The success of a business is dependent on a productive output. Productivity “is the ratio of total output to one unit of total input”. The higher the productivity, the larger the capital gains. Therefore, your employees need to be very productive.
Businesses that are more productive will effectively utilise all available resources and increase their total production volume, decreasing their overall cost. But not only that, the price of sold goods will be higher, wages will increase for employees, and income will be higher per capita. However, this won’t be the case if the business is not as productive. That is why monitoring productivity is more than important; doing so ensures your business is operating as it should be. One way you can monitor productivity is through tools that give you all the info you may need.
So, what tools are available for businesses like yours?
Buffer
Firstly, the amount of time you spend on your business’s social media can be streamlined by using a tool such as Buffer. Buffer will allow you to 1) Measure social media performance in a few clicks; 2) Collaborate and plan your campaigns; 3) Respond to comments faster with labels and hotkeys; 4) See and celebrate your progress by tracking growth. So instead of spending too much time on social media, you can focus more on other vital aspects.
Email Analytics
How effective do you think your emails are? With Email Analytics, you can see how many emails your team sends and receives every day, week, and for each label within Gmail. You can also find information on top senders and recipients, response time length, as well as managing your accounts. Essentially, it does all of this by connecting your email, adding team members, assigning permissions and roles, and sending a daily/weekly digest of email activity - improving email response time by 42.5%.
Google Workspace
Then we have Google Workspace, a tool that can see your teamwork on projects together in real-time using a cloud-based service. Formerly known as G Suite, Google Workspace provides tools such as Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites and more. Being able to seamlessly edit a document without the need to save it, then upload it, have it checked over and sent back is a huge time saver and greatly productive.
Slack
In order to keep the team fully connected with one another and clients, if possible, Slack is readily available to businesses who need separate channels for different departments. For example, suppose you have a social media team and a content writing team. You can give them two different groups to discuss work ideas without confusing messages. In addition, these conversations can be monitored. This ensures that discussions stay on the matter at hand, not on other non-work related issues that could slow down productivity. It’s great for organisation purposes, too!
Trello
Finally, to ensure that tasks don’t get muddled in any way, you can make use of a tool such as Trello, which will help you reach new productivity peaks. Trello allows you to give any team the ability to set up and customise workflows for whatever the business requires! Got a task that needs setting up and given a particular deadline? Then you can do just that. It also allows everyone to access it, which boosts productivity as a result.
Disclaimer: This is not a promotion for any of the above tools. It is simply an informative blog. Please do your own due diligence before making a decision to use any of the tools we mention.
The information presented in this article is provided as general guidance, it should only be used as the basis for further research or requesting professional advice.